Aarati Kulkarni, MSc Digital Marketing 2023

Full Name: Aarati Kulkarni
Graduation Year: 2023
Course Studied: MSc Digital Marketing
Nationality: Indian
Job Title: Channel Manager
Employer/Organisation Name: Title Split Ltd
What are you doing now you have graduated from the University of Lincoln?: I work full-time as a Channel Manager at Title Split Ltd, a property training company. I handle the video content of the organisation, mainly YouTube and TikTok, from strategising and planning the content to shooting, editing and publishing it on social media channels.
How did your time at the University of Lincoln support your career?: My time at the University of Lincoln helped me massively with tools and software knowledge and strategic marketing strategies that I am now applying in my job. My part-time job at the University of Lincoln as a Student Content Creator for CoASSH and International Office also supported me in my career as it gave me experience in the field.
What are the best parts of your job?: The best part of my job is that I am my own boss and I get to be as creative as I want to be. I get to experiment with different trends that I integrate within the brand. I also get to go to events every month where I meet and network with the professionals and learn from them.
If you could give our current students any top tip for after graduation and their careers, what would it be?: A top tip for the students will be to give your 100% whether it is in finding a job, doing online courses, or even after you get a job. Always stay dedicated and keep adding to your experience, learn and grow.
Were you an international student?: Yes
Why did you choose to study in the UK?: The University of Lincoln had modules that no other University offered. It covered a vast area in Digital Marketing which was very exciting. Another reason would be because of the India Scholarship the University offered me.
What inspired you to study at the University of Lincoln (or one of its predecessor institutions)?: I always aspired to pursue a Master’s as I keep looking for opportunities to grow and the University of Lincoln ticked all my boxes.
What was your favourite thing about being a student at the University of Lincoln (or one of its predecessor institutions)?: My favourite thing about being a student at the University of Lincoln was definitely the fact that I could work with the University as a part-time student and help them grow. I am extremely passionate about marketing and I could network with a lot of people in and out of the University.
What would you say to a prospective student thinking of applying to the University of Lincoln?: The University of Lincoln is like a second home because the University is so welcoming, they celebrate a variety of festivals, organise trips and there are opportunities to grow – so go for it.
Whilst you were at University, or as a recent graduate, did you access the Careers and Employability Service?: I used the online CV review tool that helped me polish my CV a lot.
Did you participate in any of the following whilst at the university?: I was an International Student Ambassador and a Student Content Creator for the University of Lincoln.